LEGO® Shop
Here you will find something for everyone – small children, cool kids – and adults – not to mention LEGO® sets that can be difficult to find elsewhere.
The world's largest LEGO® Shop
Get ready for a 'WAUW' experience...
...when you step into the familiar but completely renovated LEGO® Shop near the entrance to the park. In the new LEGO Shop, you can explore all kinds of cool, rare, large and small LEGO boxes, including exclusive LEGOLAND® Billund boxes that can only be purchased in LEGOLAND Billund. For the first time ever, you can also design and personalize your very own LEGO Minifigure from scratch in the Minifigure Factory. Here, the only limit is your imagination as to who or what can be built as a LEGO Minifigure.
COOL FACTS:
- The new LEGO Shop is almost 1000 square meters in size
- At the entrance there is a giant LEGO tree called “Tree of Life”
- You can turn your own pictures into LEGO mosaics at the new LEGO Mosaic Maker
- The new Minifigure Factory will feature several unique Minifigure designs that are only available in LEGOLAND Billund
So, what are you on the hunt for?
Earn LEGO® Insiders™ points at LEGOLAND®!
Amazing news - LEGO® Insiders™ points can now be earned and redeemed in selected stores! Sign up to LEGO® Insiders now, for exciting rewards, discounts and much more!
Earn and redeem point here: LEGO® Shop, Go Figure, LEGO NINJAGO® Shop, LEGOLAND® Castle Shop, Hotel LEGOLAND Shop and Kids Wear.
LEGO, the LEGO logo, the Brick and Knob configurations, LEGO Insiders and LEGOLAND are trademarks of the LEGO Group. ©2026 The LEGO Group. LEGOLAND is a part of Merlin Entertainments Ltd.
Buy Now & Collect Later
Make your experience even smoother with our “Buy Now & Collect Later” service.
Shop in our stores before 3:00 PM and pick up your purchases the same day after 4:00 PM.
Choose what suits you best—collect your items at the Information Desk in LEGOLAND® or at the reception at Hotel LEGOLAND. That way, you can skip carrying your shopping around the park and focus on enjoying your day to the fullest.
Plan your visit
Start your day with a great experience in the LEGO® Shop
Arrive early and enjoy a calm moment where you can explore all the fun details in the store at your own pace.
Found something you’d rather not carry around all day? No worries—we’ll take good care of your LEGO® treasures until you’re ready to take them home.
Make your visit easy, enjoyable, and full of building fun—we look forward to welcoming you.
Create your very own LEGO® Minifigure
Create your very own LEGO® Minifigure in the Minifigure Factory in the LEGO Shop, where you can tailor and personalise your own minifigure torso by adding text, decorations and even drawings on it - there are endless combinations to mix and match!
There are a limited number per day, so buy now to secure your spot.
Discounts with season pass
With an AWESOME and EXTREME season pass you get 10% and 25% respectively on LEGO® boxes in the LEGO Shop (25% for EXTREME applies to one box per month).
